New normality

This pandemic has changed our reality. Words that we didn't use in our daily life such as contagion, confinement, state of alarm, vaccines, have changed our communication, consumption, and working habits. In technological terms, teleworking, desktop virtualization, infrastructure optimization, and cost reduction have become more and more important within our everyday lives. All these terms are integrated into the well-known paradigm, CLOUD. After the socioeconomic crisis caused by COVID-19, we are commencing the gradual recovery and learning to adapt to a "new normality" where the role of the Cloud will be indispensable.

What impact will it have on the technology sector? What will happen to cloud investments after COVID-19? There is no secret or prior experience that can help us to explain it. However, we already have some idea about the adaptations necessary and the new environmental issues that we will face in the upcoming months.

A continuously changing scenario

If we analyse the predictions prior to this crisis, investing in the Cloud had become a strategic pillar of business transformation. Predictions, are of course predictions, and we never physically feel the rapid pace of transformation, even after reading or hearing the top analyst reports about the future. The fact is, the transformation to Cloud for many companies is yet to be developed further. Although there are many powerful tools and services in the Cloud that can drive and transform complex activities, such as data analysis and BI solutions, most companies still focus on the lower layer.

This conjunctural year, would have been a turning point for many companies to start moving towards the Cloud or to reinforce their investment within it. We are all aware of the advantages cloud has to offer, but now is the time to experience and enjoy them. Cost-saving, scalability, flexibility, and security will no longer sound like marketing words. Companies must focus on this pillar, in order to avoid future additional costs and de scalability of the cloud, to downsize their infrastructure in the upcoming crisis or upsize their recovery. They should understand what the "cloud" is and decide to deploy the foundations of digital architectures to allow growth and development opportunities.

The most important thing is to learn from this situation and to react quickly. We are experiencing a rapidly changing market where past challenges and forecasts will not always provide us with answers. Therefore, companies must have tools that help their transformation, allowing them to react on time and continuously reinvent themselves until they are capable of reaching the right formula. Only when you are prepared, can you successfully meet the challenges that lie ahead.